Mascots: K.R.T. Girls

Before I start to introduce K.R.T. Girls, I would like to introduce a concept call "virtual endorser". Endorser means the person who endorses a product. As the name suggests, a virtual endorser is an endorser that is not a real person. Recently, with the same reason of mascots, lots of companies start to create their virtual endorsers. Another reason that virtual endorsers gain those companies' good grace is that virtual endorsers are more easier to be sell in the Otaku Market(御宅族市場), a kind of nerd.

From the left, Xiaoqiong, Amelia, Nana, Ann.
https://goo.gl/eNtpvb

In 2014, Simon(希萌) proposed Kaohsiung Rapid Transit Corporation(KRTC,高雄捷運股份有限公司) created a full marketing strategies with virtual endorsers. Then K.R.T. Girls was created. There are four members in K.R.T. Girls, station attendant Xiaoqiong(小穹), driver Amelia(艾米莉亞), train maintenance engineer Ann(婕兒), and customer service Nana(耐耐).

Poster that ask people not to eat or drink inside the station.
https://goo.gl/DlWWBE

With the marketing strategies make by Simon, K.R.T. Girls start to participant in lots of anime-related activities. K.R.T. Girls also published their light novels, computer games, and theme songs. With these virtual endorsers, lots of people stated to concern about Kaohsiung MRT. For example, KRTC once put a cardboard cut-out of Xiaoqiong, and that attracted about 11000 people only to take a look of the cardboard.