Zushihocky

    In most people’s understanding, mascots are always cute and adorable. In fact,  NOT every mascot has a lovely appearance. In my first article in my blog, I mentioned that mascots are actually marketing strategies. No matter how ugly or weird the mascots look like, if they are capable to catch public’s eyes, they are considered successful mascots.

    In 2013, Hokuto-shi, Hokkaidō(北海道北斗市), Japan, held a mascot election to market the city since the first part of the Hokkaidō Shinkansen stopped in Hokuto-shi. And this why Zushihocky(北寄貝壽司君) was created. Zushihocky was created based on the concept of the hokki gai sushi(北寄貝壽司，ホッキガイすし), which is a famous food of Hokkaidō.

Hokki gai sushi.
https://goo.gl/RFnkmC

    Zushihocky’s looks is so horrify that lots of people complain it will scare children. However, still a lot of people love Zushihocky.

Zushihocky.
https://goo.gl/Guz79O

https://goo.gl/8doMcs

Zushihocky Konbu(昆布).
https://goo.gl/xqesP8